A dedicated team for reaching the biotech and pharmaceutical buyers that fit your offer.
Accel Bio is a life science marketing and lead generation agency that helps scientific suppliers identify and reach biotech and pharmaceutical buyers. For the price of just one US/EU employee, you get a dedicated researcher, sales development representative and campaign manager who build target-account lists and lead phone-first outreach to schedule meetings on behalf of your commercial team.
Researcher · Sales development representative · Campaign manager
Campaign criteria to agree together. Each step adds context your sales team can use.
Selected results from our client presentation. Company names are withheld for confidentiality. These are individual campaign outcomes, not guarantees of future performance.
34 meetings in the first 6 months
Our campaign generated 34 meetings for a 900-person biologics CDMO in its first six months, with multiple deals reaching final vendor selection. These opportunities were not reported as closed contracts.
11 meetings booked in the first month
For a specialist assay service provider, our campaign booked 11 meetings in its first month. This example reflects outreach for a focused scientific service rather than a broad, general-purpose offering.
19 meetings in the first 3 months
A campaign for a drug discovery service provider generated 19 meetings in its first three months. At the time of reporting, one deal had closed and a second was in the final stages of closing. The second opportunity was not yet a completed sale.
We define the companies and buyer roles that fit your offer before outreach begins. The research can account for disease area, modality, development stage, funding, company size and the problem your product or service solves. The mix changes by market: a CDMO campaign, for example, should put more weight on molecule type and development stage rather than therapeutic areas.
We agree the offer to promote, the types of companies to approach and the buyer roles that matter. Your campaign manager keeps the research, messaging and outreach aligned as the market responds.
Your researcher maps suitable organizations, identifies the people involved in the buying decision and finds the contact information needed for outreach.
See how we assess biopharma data providers for account research.
Your sales development representative leads with calls, supported by email and LinkedIn where those channels fit the audience. The goal is to start a useful conversation, not simply add activity to a dashboard.
We reach out, confirm fit and interest, and book meetings straight onto your sales team’s calendar at times that work for both sides. Your team can focus on the buyer conversations while we refine the outreach based on what we hear.
Connect development and manufacturing capabilities with biopharma teams whose modality, stage and outsourcing context fit the work.
See our CDMO lead generation service for more on manufacturing campaigns.
Match the product to the scientific application, laboratory workflow and people involved in evaluating or purchasing it.
CROs, assay providers, scientific recruiters and regulatory consultants all sell specialized expertise. We build each campaign around the research, development or operational need that expertise solves.
Identify the workflow problem, likely users and decision makers before introducing the platform.
The service is designed for companies selling specialized products and services to biotech and pharmaceutical buyers, including CDMOs, laboratory-product suppliers, scientific-service providers and life-science software businesses. Teams comparing a biotech marketing agency or biopharma marketing agency may also be a fit when the goal is a managed outbound campaign to those buyers.
A researcher builds the account and contact lists, a sales development representative runs the outreach and a campaign manager coordinates targeting, messaging, reporting and campaign reviews with your team.
Calls lead the outreach. Email and LinkedIn can support the campaign where they fit the audience and offer. The channel mix is agreed during campaign planning and can change as buyer response becomes clearer.
We start with the scientific and commercial fit of your offer, then define account and buyer criteria. Depending on the campaign, those criteria may include disease area, modality, development stage, funding, company size, workflow and stakeholder role.
Track account coverage, conversations, booked meetings, held meetings, accepted opportunities and closed deals separately. Reviews should also consider objections and market feedback, because a meeting count alone does not establish revenue or return on investment.
Scope and timing depend on the offer, market, outreach capacity and buying cycle. Accel Bio will discuss pricing, launch milestones and responsibilities with you before work begins. No outreach campaign can guarantee a sale.
This campaign focuses on English-language outreach to biotech and pharmaceutical buyers in the United States and United Kingdom. We agree the target accounts, buyer roles and market coverage with your team before launch.
Outsourced lead generation for scientific suppliers selling to biotech and pharma companies.
Put your capabilities in front of the right development teams.
Start sponsor conversations that fit the science you do.
Bring your target market, service priorities and current sales challenges. Let’s discuss where a dedicated outbound team could help.
Discuss your campaign Book a 30-minute conversation with Accel Bio.