Outsourced lead generation for scientific suppliers selling to biotech and pharma companies.
Accel Bio helps life science suppliers identify and reach biotech and pharmaceutical buyers. A dedicated researcher, sales development representative and campaign manager build target-account lists, lead phone-first outreach and schedule meetings with relevant decision makers on behalf of your commercial team.
Researcher · Sales development representative · Campaign manager
Campaign criteria to agree together. Each step adds context your sales team can use.
Selected results from our client presentation. Company names are withheld for confidentiality. These are individual campaign outcomes, not guarantees of future performance.
11 meetings booked in the first month
For a specialist assay service provider, our campaign booked 11 meetings in its first month. This example reflects outreach for a focused scientific service rather than a broad, general-purpose offering.
19 meetings in the first 3 months
A campaign for a drug discovery service provider generated 19 meetings in its first three months. At the time of reporting, one deal had closed and a second was in the final stages of closing. The second opportunity was not yet a completed sale.
34 meetings in the first 6 months
Our campaign generated 34 meetings for a 900-person biologics CDMO in its first six months, with multiple deals reaching final vendor selection. These opportunities were not reported as closed contracts.
8 meetings booked in 1 month
A conference-focused campaign for a discovery services CRO booked eight meetings in one month of outreach, creating opportunities for its team to connect with prospective buyers around the event.
Meeting counts are reported as presented; they do not establish attendance or sales-qualified opportunities. Deal stages reflect the time of reporting.
Before outreach begins, we define the companies most likely to need your product or service. Targeting can account for disease area, modality, development stage, funding and the problem your offering solves. We then identify the scientific, operational and commercial stakeholders involved in evaluating that type of solution.
We agree the product or service to promote, the companies to approach and the buyer roles that matter. Your campaign manager reviews targeting and messaging with you as conversations reveal what resonates.
Your researcher maps relevant organizations and decision makers against the agreed criteria, then finds the contact information needed for outreach.
Your sales development representative introduces your offering and explores whether there is a relevant need. Calls lead the outreach, with email and LinkedIn included where they fit the audience and agreed engagement.
We capture the reason for interest, the buyer’s role and the agreed next step before scheduling a meeting with your commercial team. Campaign reviews cover activity, conversations, objections and meetings.
| Campaign focus | What to establish |
|---|---|
| Scientific products and tools | Match the product to a research application, laboratory workflow and purchasing role. |
| Life-science software | Identify the operational problem, current workflow and people involved in evaluating a change. |
| Professional services | Connect regulatory, consulting and commercial expertise to a defined business need. |
| CROs and CDMOs | Use study-specific or manufacturing-specific criteria. Explore the dedicated service pages below. |
Biotech lead generation works best when the target list reflects both the science and the buying context. We define relevant companies by disease area, modality, development stage and funding, then identify the people involved in scientific, operational and purchasing decisions. Outreach starts with those signals rather than a generic industry list.
This approach can support companies selling laboratory products, scientific software, research services, manufacturing services and other specialized offerings to biotech and pharmaceutical teams. The exact buyer roles and outreach channels change with the offer. For manufacturing campaigns, explore our CDMO lead generation service.
Our guide to biopharma data providers explains the account research tools we consider when building these lists.
Learn how to decide whether outbound fits your offer, build a scientifically relevant company list and start useful conversations with biotech buyers.
Biotech lead generation identifies companies that fit your offering and the relevant people within those organizations. Targeting can account for disease area, modality, development stage, funding, buyer role and the specific problem your product or service solves.
A list supplies names and contact information. Accel Bio’s service includes research, outreach, qualification and scheduling, so your team receives conversations and context rather than only records to pursue.
Track conversations, booked meetings, held meetings, accepted sales opportunities and closed deals separately. Agree what qualifies for a sales handoff before launch, then review account fit, buyer interest and next steps alongside activity. A meeting count alone does not establish revenue or return on investment.
The engagement is scoped around your market, team and goals. Discuss the target audience, outreach capacity, supporting channels and follow-up responsibilities with Accel Bio to establish pricing and terms.
The timing depends on the addressable market, buyer access, relevance of the offer and the buyer’s purchasing cycle. Agree launch milestones and reporting expectations before starting; a sales meeting does not guarantee a contract.
Accel Bio’s published lead generation offering covers North America and Europe. Agree the countries, language coverage and target accounts for your campaign during scoping.
A dedicated team for reaching the biotech and pharmaceutical buyers that fit your offer.
Put your capabilities in front of the right development teams.
Start sponsor conversations that fit the science you do.
Bring your target market, service priorities and current sales challenges. Let’s discuss where a dedicated outbound team could help.
Discuss your campaign Book a 30-minute conversation with Accel Bio.