Reach the people who can move your business forward.
Accel Bio provides life science lead generation for contract research organizations, contract development and manufacturing organizations, and scientific product and service providers. A dedicated team handles account research, phone outreach, qualification and meeting scheduling, helping your sales team connect with buyers whose needs fit your offering in North America and Europe.
Researcher · Sales development representative · Campaign manager
Campaign criteria to agree together. Each step adds context your sales team can use.
Selected results from our client presentation. Company names are withheld for confidentiality. These are individual campaign outcomes, not guarantees of future performance.
34 meetings in the first 6 months
Our campaign generated 34 meetings for a 900-person biologics CDMO in its first six months, with multiple deals reaching final vendor selection. These opportunities were not reported as closed contracts.
8 meetings booked in 1 month
A conference-focused campaign for a discovery services CRO booked eight meetings in one month of outreach, creating opportunities for its team to connect with prospective buyers around the event.
11 meetings booked in the first month
For a specialist assay service provider, our campaign booked 11 meetings in its first month. This example reflects outreach for a focused scientific service rather than a broad, general-purpose offering.
19 meetings in the first 3 months
A campaign for a drug discovery service provider generated 19 meetings in its first three months. At the time of reporting, one deal had closed and a second was in the final stages of closing. The second opportunity was not yet a completed sale.
23 meetings in the first 4 months
For a scientific software provider, our campaign generated 23 meetings in its first four months, including five at department-head level. Those five meetings are included in the total, not additional to it.
Meeting counts are reported as presented; they do not establish attendance or sales-qualified opportunities. Deal stages reflect the time of reporting.
A useful sales conversation starts with the buyer’s work. A research leader evaluating an assay, a clinical operations team reviewing software and a CMC team selecting a manufacturing partner need different reasons to engage. Your outreach should reflect the decision each person is trying to make.
Accel Bio’s dedicated team brings together a researcher, sales development representative and campaign manager. The published service covers account research, phone-led outreach, qualification, scheduling and reporting on activity, conversations, objections and meetings.
Start with one commercial priority: a service line, a buyer group or a market. Map the organizations that could benefit, then the people who own the relevant scientific, operational and purchasing decisions. A large contact list is only useful when the accounts have a credible reason to buy.
Your researcher maps target organizations and relevant decision makers against the agreed ideal customer profile.
Your sales development representative introduces your offering and explores whether there is a relevant need. Supporting channels depend on the engagement you choose.
Capture the reason for interest, the buyer’s role and the next step before arranging a conversation with your team.
Review activity, conversations, objections and meetings with your campaign manager so targeting and messaging can improve.
| Campaign focus | What to establish |
|---|---|
| Scientific products and tools | Match the product to a research application, laboratory workflow and purchasing role. |
| Life-science software | Identify the operational problem, current workflow and people involved in evaluating a change. |
| Professional services | Connect regulatory, consulting and commercial expertise to a defined business need. |
| CROs and CDMOs | Use study-specific or manufacturing-specific criteria. Explore the dedicated service pages below. |
Illustrative scenario, not a client case study or reported result.
Consider a scientific software provider targeting biopharma operations teams. Company size alone says little about whether a team needs the platform. A qualification conversation can establish whether a current workflow creates a problem the product can solve.
The handoff should state the workflow, relevant stakeholders, evaluation context and agreed next step. Unknown information stays marked as unknown. A meeting is an opening for evaluation, not evidence that a purchase is certain.
Life science lead generation is the work of identifying and engaging organizations that may buy scientific products, software or services. Effective qualification connects an organization’s needs, relevant decision makers and purchasing context to the provider’s actual offering.
A list supplies names and contact information. Accel Bio’s service includes research, outreach, qualification and scheduling, so your team receives conversations and context rather than only records to pursue.
Accel Bio targets scientific and commercial buyers in the life-science sector. The campaign scope should specify the organizations, buyer roles, applications and regions relevant to your product or service.
Define qualification before launch. Useful criteria include account fit, a relevant contact, a stated need and an agreed next step. Track booked meetings, held meetings and accepted sales opportunities separately; they measure different stages of progress.
The engagement is scoped around your market, team and goals. Discuss the target audience, outreach capacity, supporting channels and follow-up responsibilities with Accel Bio to establish pricing and terms.
The timing depends on the addressable market, buyer access, relevance of the offer and the buyer’s purchasing cycle. Agree launch milestones and reporting expectations before starting; a sales meeting does not guarantee a contract.
Accel Bio’s published lead generation offering covers North America and Europe. Agree the countries, language coverage and target accounts for your campaign during scoping.
Put your capabilities in front of the right development teams.
Start sponsor conversations that fit the science you do.
Bring your target market, service priorities and current sales challenges. Let’s discuss where a dedicated outbound team could help.
Discuss your campaign Book a 30-minute conversation with Accel Bio.